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Luxe et Hôtellerie

MBA – LUXURY MANAGEMENT & MARKETING

Intake

Starts in November 2026 & January 2027

Admission

open to students with a four-year degree or equivalent

Program format

Two-year full-time program

Qualification

State-certified Level 7 qualification (RNCP) – Luxury Marketing Manager

Rate of achievement

94% of students in this MBA obtained the RNCP qualification.

Download the brochure
mba_luxury_management_marketing

Turn your passion into a career - become a Manager in the world of luxury!

The MBA in Luxury Management & Marketing at MBA ESG, a Level 7 RNCP-certified program, trains you to understand, manage, and promote brands on an international scale, while integrating the creative dynamics specific to the luxury sector.

Located in the heart of Paris, the global capital of luxury and fashion, this career-focused program prepares you to thrive in a demanding, creative, and constantly evolving environment.

  • You will be awarded the Luxury Marketing Manager qualification from ESGCV, Level 7, registered with the RNCP under number 36015

This MBA develops future luxury experts capable of mastering the codes of a rapidly evolving industry, at the intersection of strategy, marketing, and customer experience.

The program covers all key aspects of luxury management: brand strategy, selective distribution, communication, digital, CSR, law, merchandising, and more. It is built on an immersive teaching approach, enriched by real-world projects, professional challenges, business games, and interactions with industry professionals.

Fashion is an integral part of the curriculum, explored through design, trends, visual culture, and the creative process. It enables students to understand the specificities of the fashion industry while strengthening their overall knowledge of the luxury sector.

The program can be completed through a work-study format, allowing you to build strong professional experience alongside your academic learning.

At the end of the second year of the MBA in Luxury and Fashion Marketing and Management, with a specialization in Fashion Culture and Trends, you will be awarded the Luxury Marketing Manager qualification from ESGCV, Level 7, registered with the RNCP under number 36015 by decision of the Director General of France Compétences dated November 10, 2021.

  • RNCP Title

The RNCP (National Directory of Professional Certifications) is managed by France Compétences, under the authority of the French Ministry of Labor. An RNCP-registered title certifies that the competencies acquired through the training meet the standards of specific professions and job market expectations.

The Level 7 RNCP certification corresponds to a Master’s degree level (Bac+5) in the French higher education system.

International Recognition : The RNCP Level 7 title also aligns with the European Qualifications Framework (EQF Level 7), making it equivalent to a Master's degree in Europe.

This career-oriented program prepares students for key roles in luxury houses, fashion, jewellery, cosmetics, and high-end hospitality: product manager, brand manager, communication or retail manager, buyer, or international development manager.

Contact :

If you are an Indian student interested in joining our program,  please contact our India Admissions Office.

You will be guided through every step of the application process.

Contact us

Journey to Success : MBA LUXURY MANAGEMENT & MARKETING

Training goals

Upon completion of this MBA, you will have acquired the following skills required for roles in Luxury Management and Marketing :

  • Define a marketing strategy for a company in the luxury sector
  • Contribute to the development and expansion of new markets for a luxury brand, in France and/or internationally
  • Implement the marketing and communication strategy of a luxury brand
  • Define and manage a merchandising strategy
  • Support the development of individuals through a proximity-based management approach

Key strengths

  • 40 years of academic expertise
  • 16 Level 7 qualifications (Master’s level)
  • 19 MBA ESG programs ranked among the Best Master’s, MSc, and MBA degrees in Eduniversal Ranking
  • 90% of lecturers are active industry professionals
  • Career-oriented student projects
  • Industry conferences per year
  • 1,268 companies have recruited MBA ESG students on work-study programs
  • A dedicated service to support students in finding internships and employment

Every adventure has a starting point

When it comes to your studies, it all starts with an information session

10

juin

18h30 - 19h30

Réunion d'information
En ligne
Je participe
+40

years of academic expertise

25,000

graduates

90%

of faculty are industry professionals

Prerequisites for the MBA Luxury Management & Marketing

For admission into the fourth year, you must have completed three years of higher education, equivalent to 180 ECTS credits, in management sciences, marketing, or business.

 
Examples include: a Bachelor’s degree in Marketing; a professional Bachelor’s in Operational Marketing; a Bachelor’s in Business Management, Sales and Marketing; a Bachelor’s in Marketing and Sales; or a business school Bachelor’s degree.

Professional Bachelor’s degrees in luxury are also highly relevant for entry into the program, such as: professional Bachelor’s in Luxury and Premium Commerce; Luxury Marketing; Marketing of Luxury Products; Marketing of Wines and Spirits, etc.

 

Beyond your academic background, we place great importance on your personality, motivation, and professional ambitions.

Etudiantes MBA ESG Communication
94 %

of students in this MBA obtained the RNCP qualification (Class of 2023–2024).

MBA Luxury Management & Marketing program

Designing a Marketing Strategy for Luxury Brands

  • Fashion and Luxury Digital Intelligence
  • Fashion Marketing
  • Luxury Marketing
  • Marketing Strategy

Luxury Brand Market Development & Expansion 

  • Overview of the Luxury Industry & Markets
  • Financial Analysis & Profitability
  • Ethical Luxury, Sustainable Fashion & CSR Policies

Implementing Luxury Brand Marketing & Communication Strategy

  • Procurement in Luxury, Fashion & Design–Introduction to Specifications Development
  • Photoshop
  • InDesign
  • Fashion Day
  • Fashion & Luxury Communication
  • Online Brand Reputation in Fashion & Luxury
  • Luxury day

Merchandising & Distribution Strategy in the Luxury Sector

  • Textile, Apparel & Retail Industry
  • Merchandising Workshop
  • Women's Fashion & Accessories Market

Talent Development & Frontline Management

  • Professional Etiquette in the Luxury Sector
  • Talent Management in the Luxury Industry

Fashion & Luxury

  • Perfumery & Cosmetics
  • Textiles & Raw Materials
  • The Art Market
  • Luxury Automotive Industry
  • Luxury Yachting Industry
  • Timepieces
  • Gemology & Jewelry
  • History of Costume & Dress

Student Welcome & Integration

  • Orientation Day
  • French Language & Culture
  • Student Guidance & Support

Defining a Marketing Strategy for a Company in the Luxury Industry

  • Designing and Conducting a Market Study
  • Strategic and Marketing Diagnosis – Business Creation Project
  • Luxury Marketing - Financial Statements and Budget Performance

Developing and Entering New Markets in the Luxury Industry

  • Luxury Product Marketing - Creation and International Deployment Project

Rolling Out the Marketing and Communication Strategy of a Luxury Brand

  • Mastering Key Craftsmanship and Luxury Know-How
  • Implementing a Luxury Brand's Marketing Strategy - Practical Case Study
  • Luxury Brand Management and CSR
  • Public Relations and Digital communication in the Luxury Industry
  • Luxury and Social Media Management
  • Advertising Communication Strategy in the Luxury Industry

Merchandising and Distribution Policy in the Luxury Industry

  • Distribution Strategy and Networks - Managing Luxury Retail Networks
  • Distribution Strategy and Networks - Distribution Law and International Contracts
  • In-Store Retail Merchandising
  • E-Commerce Merchandising

Talent Development and Front-line Management

  • Talent Management: Building skills and Empowering Teams
  • Operational Team Support: Managerial Rituals and Conflict Management
  • Collective Intelligence for Operational Execution

Building Expertise in Luxury Marketing and Management

  • History & Codes of Luxury
  • Student Club Activities
  • Luxury Hotels
  • Jewellery and High Jewellery
  • Trademark and Intellectual Property Law
  • Watchmaking and Fine Watchmaking
  • Œnology and Wine Marketing
  • Gastronomy and Fine Food Products
  • Cosmetics and High-End Cosmetics
  • Perfumery and High Perfumery
  • Fashion Show
  • Luxury and Fashion Clientele

MBA Experience

  • Final-Year Professional Challenge
  • Public Speaking ("Cours Florent")
  • Visit to the Château de Versailles
  • Tasting Workshops
  • Duration

The program consists of 420 hours in Year 1 (M1) and 420 hours in Year 2 (M2). This total includes classroom instruction, independent study, e-learning, and program-related events.

  • Assessment Criteria

Assessment is carried out throughout the year based on various criteria adapted to each module or course, primarily through supervised exams, case studies, practical scenarios, and oral presentations. These assignments may be completed individually or in groups.

  • Assessment methods
    • A combination of theoretical courses and practical exercises, during which instructors guide students to think critically, ask questions, engage in discussions, and develop solutions
    • In-class sessions delivered by industry professionals and subject-matter experts, ensuring the acquisition of knowledge aligned with the sector’s requirements
    • E-learning support: flipped classroom methods combining online learning and practical application to enhance skills development; online training modules enabling students to progress at their own pace
    • Real-world professional scenarios based on company-provided case studies or representative business cases, with the presentation of recommendations
    • Active learning through projects, hackathons, and business games
    • Industry visits and professional networking opportunities
    • Professional certifications valued
       
  • Accessibility for people with disabilities

Do you have a disability? Do you hold an RQTH (official recognition of disability status)? Are you facing specific challenges? MBA ESG supports you in achieving your goals, whatever your situation.

An individual meeting will be offered to assess your needs and define the appropriate adjustments for your training path.

Disability support contact at MBA ESG: handicap@mba-esg.com

logo-france-competence-inter

How is this credential recognized ?

This program leads to a professional certification registered with the RNCP by decision of the Director General of France Compétences. This professional certification is recognized by the government and demonstrates that the professional skills taught in the program align with the needs of businesses.

 A quality label highly valued by businesses

Career Opportunities for MBA Luxury Management & Marketing

MBA ESG Luxury student

Upon completion of this MBA, you will hold positions in marketing and sales within the luxury sector, including :

Fashion, Leather Goods, Eyewear, Jewellery, Watchmaking, Perfumery and Cosmetics, Wines and Spirits, Gastronomy (fine foods and restaurants), Tableware, Hospitality and Travel, Automotive, etc.

Our graduates work in marketing and business roles across fashion, luxury, and design industries, such as:

  • Sales Manager
  • Product Manager / Category Manager / Brand Manager
  • Marketing Manager
  • Digital Marketing and E-business Manager
  • Digital Marketing and Social Media Manager
  • Operational Marketing and Communication Manager
  • International Marketing Manager
  • Luxury Marketing Manager
  • Marketing Consultant

Admissions: How to Apply to the ESG MBA Program ?

1Review of the case

Purpose of the application: to assess whether your background, education, and career goals align with the program you have chosen.

At the end of this first stage, applicants will be notified whether they have been accepted or rejected.

 
 

2The selection interview

Purpose of the application: to assess whether your background, qualifications and career goals are a good fit for your chosen programme.

Following this initial stage, applicants will be notified whether their application has been accepted or rejected.

Ready to study in Paris?

Download the application form and fill it in at your own pace.

Download the form

Any questions? Need advice? Our advisors are here to help you with your plans.

Get in touch

Frequently asked questions on the MBA in Paris

Studying this MBA in Paris provides a unique environment at the heart of the global luxury capital. The program offers strong industry exposure through professional lecturers and numerous career opportunities thanks to an extensive network of partner companies.

This MBA awards a state-certified Level 7 RNCP qualification (Master’s equivalent), officially recognized in France and aligned with the skills demanded by the luxury industry.

The program helps students build skills in marketing strategy, international brand development, communication, merchandising, and team management in a demanding luxury environment.

Applicants must hold a Bachelor’s degree (180 ECTS) in marketing, business, or management. Backgrounds in luxury are also valued, along with motivation and career goals.

Graduates can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Manager, or Sales Manager across industries like fashion, cosmetics, hospitality, and wines & spirits.

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Download the brochure